“Freck Yourself: DIY Freckles Without The Smudging”
Sian Ranscombe | 16 Nov 2015
While it is a basic fact of life that we humans will never appreciate what we have, it is similarly true that we usually desperately covet that which we cannot (naturally) achieve.
Fortunately for this slight flaw in the human psyche, there is Kickstarter. Though curly girls who dream of poker straight lengths and vice versa are still waiting for some kind of hair swappage system to be patented, the prayers of those who wish to be freckle-faced may well be about to be answered.
Freck Yourself is the brainchild of Los Angeles native Remi Brixton, who herself has always dreamed of having freckles. Thus, five years ago, Brixton set about creating the first cosmetic product to give the look of natural freckles. The rollerball and stencil system, she says, lasts for up to 48 hours and – unlike the more commonly employed method of dotting brown eyeliner pencil across the bridge of one’s nose – is smudge-proof.
“There is nothing more beautiful to me than bare skin and fresh freckles,” says Brixton in Freck Yourself’s promotional video. “To me, they’re the mark of rebellious dreamers, wild adventurers and unapologetic beauty.”
They’re also the mark of skin which will never, ever properly tan, Remi, but we like your thinking nonetheless.
Freck Yourself needs to raise $215,000 in order for the product – created in partnership with Cosmetix West, who has previously worked with GLAMGLOW and Philosophy – to become a reality. The relatively high target comes as a result of the cosmetic industry’s minimum requirement of 25,000 units for a first round of production.
Each kit comes with 72 self-adhesive stencils and a rollerball containing a formula reminiscent of self-tanner. Freck Yourself recommends applying the formula – which has been a year in the making – each day in order to create several layers of faded freckles, and thus a natural look which can last for between four and six weeks.
The freckles trend seems to pop up every few years, most recently on the runway at at Preen S/S 2015, the season after Topshop introduced its £5 freckle pen – but their popularity is always fleeting. Those of us constantly told at school that we looked as though we had been sunbathing under a sieve and/or splashed by a muddy puddle hope Freck Yourself hits its target sooner rather than later, if only to prove our mums right – everyone is going to want them one day.